Khoa Ngoc
Nguyen

The Trinity Forum is a prestigious global meeting place for travel retail and aviation commerce. Each year it welcomes thousands of guests, speakers, experts, leaders of major brands and investors from more than 50 countries. For over 20 years, it has played an important role in the development of the global aviation and travel industries.

The cooperation agreement announcing The Trinity Forum 2024 was signed by The Moodie Davitt Report, Airports Council International World (ACI World) and ACI Asia-Pacific & Middle East, together with the two Ho Chi Minh City co-hosts: Airports Corporation of Vietnam (ACV) and IPP Group (IPPG).

The event reflected close, professional collaboration between organizations representing aviation, airport investment, duty-free, retail and tourism.

Routes Asia is the only route development event dedicated to Asia-Pacific. It brings together airlines, airports and tourism destinations to plan and negotiate future air services, supporting the sustainable development of aviation across the region.

Routes Asia 2022 gave Da Nang a platform to promote its image and growth potential. The forum facilitated more than 1,500 pre-scheduled meetings between partners, including 22 for Da Nang with international airlines and travel companies, alongside conferences and panels on aviation and tourism recovery and a 43-booth exhibition that drew large numbers of delegates and visitors.

IPP Travel Retail officially opened its TR Galleria store at Tan Son Nhat domestic airport, with a lively and professionally staged launch event.

Under the message “Boarding Not Boring”, TR Galleria aims to be the go-to luxury shopping stop for Vietnamese trendsetters, offering watches, eyewear, fragrances and cosmetics from well-known brands such as BJ Silk, 2aN, J9, Della Born, Unpa & When… Shoppers can discover exclusive brands available only at TR Galleria stores across Vietnam’s airports.

Saigon Beer – Alcohol – Beverage Corporation (SABECO) launched the “Lên cùng Việt Nam” relay run to raise funds for union members and workers severely affected by COVID-19. The Vietnam General Confederation of Labour joined as coordinator and fund sponsor.

More than 100 selected runners from all walks of life completed the 1,875 km “Heritage Route” from Ha Long to Ho Chi Minh City and the 145 km “Future Route” finishing in Can Tho, raising funds through their community networks.

The run was joined by government leaders and artists including singer My Linh, rapper Big Daddy and singer Pham Duc Tuan. It raised nearly 5 billion VND from over 2,000 individuals and organizations, delivered directly to workers in need ahead of the 2021 Lunar New Year.

“Về Nhà Ăn Tết” (Home for Tet) is an annual CSR program by Saigon Beer – Alcohol – Beverage Corporation (SABECO), with the mission of helping thousands of determined workers return home to their families, from North to South, for the Lunar New Year.

The campaign spread widely and touched the hearts of thousands of workers, ranking Top 4 in the beer category and Top 7 across the whole market during Tet 2020.

Saigon Special launched a new packaging identity with a Dragon emblem on the bottle label. Inspired by the “spirit of the Dragon” and carried by the message “A new look, the same true love”, the refresh gave the brand a vibrant new image and energy, inspiring consumers while reaffirming its bond with the loyal fans who have supported it over the years.

Over the years, Saigon Special has earned consumers’ trust and affection, leaving a lasting impression through its famous slogan: “You may not be tall, but others still have to look up to you.”